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Sharing Knowledge about Salesforce CRM

3 Effective Customer Journeys with Salesforce Journey Builder

May 3, 2022

The best companies in the world not only recognize their customers’ digital behavior, they anticipate it. Any step taken when shopping online (such as...


What is Salesforce CDP and Why Do Marketers Need It?

March 31, 2022

Your marketing team has been tasked to create a cutting-edge campaign for the company's next launch, but there is little time and too much information...


10 Benefits of Using Salesforce Marketing Cloud

February 28, 2022

Perhaps you’re a marketing professional looking to take your digital marketing to the next level, or you’re faced with managing campaigns across dispa...


Salesforce Implementation: Why Use A Salesforce Partner?

December 14, 2021

4 Salesforce Implementation Mistakes You Can Avoid by Partnering With a Consultant Mistake #1 – Not getting buy-in from your team The most impor...


Is Salesforce Good for Your Startup?

June 7, 2021

Do I need a CRM for my startup? This is a top question I receive literally every time I come across friends who are looking to start a business or ru...


Can a Customer Relationship Management (CRM) solution make life better? Yes, it can!

January 15, 2021

Ceterna routinely meets companies that have spent years talking about implementing a Customer Relationship Management (CRM) solution. They imagine ...


Salesforce Consultants: Role of Salesforce vs. a Consultancy

August 1, 2020

Choosing Salesforce, the world’s leading customer relationship management (CRM) platform, is your first step towards greater productivity and growth. ...


Salesforce Managed Services and Maintenance

January 19, 2020

Which Salesforce support is best for your business? Ceterna Managed Services / Maintenance or Support Day? Managed service packages, or what we nor...