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3 Effective Customer Journeys with Salesforce Journey Builder
May 3, 2022The best companies in the world not only recognize their customers’ digital behavior, they anticipate it. Any step taken when shopping online (such as...
What is Salesforce CDP and Why Do Marketers Need It?
March 31, 2022Your marketing team has been tasked to create a cutting-edge campaign for the company's next launch, but there is little time and too much information...
10 Benefits of Using Salesforce Marketing Cloud
February 28, 2022Perhaps you’re a marketing professional looking to take your digital marketing to the next level, or you’re faced with managing campaigns across dispa...
Salesforce Implementation: Why Use A Salesforce Partner?
December 14, 20214 Salesforce Implementation Mistakes You Can Avoid by Partnering With a Consultant Mistake #1 – Not getting buy-in from your team The most impor...
Is Salesforce Good for Your Startup?
June 7, 2021Do I need a CRM for my startup? This is a top question I receive literally every time I come across friends who are looking to start a business or ru...
Can a Customer Relationship Management (CRM) solution make life better? Yes, it can!
January 15, 2021Ceterna routinely meets companies that have spent years talking about implementing a Customer Relationship Management (CRM) solution. They imagine ...
Salesforce Consultants: Role of Salesforce vs. a Consultancy
August 1, 2020Choosing Salesforce, the world’s leading customer relationship management (CRM) platform, is your first step towards greater productivity and growth. ...
Salesforce Managed Services and Maintenance
January 19, 2020Which Salesforce support is best for your business? Ceterna Managed Services / Maintenance or Support Day? Managed service packages, or what we nor...