What Your Customer Data Platform Can Do For You
Customer Data Platform is a Salesforce product every marketing professional needs in their back pocket. Here’s why…
3 Effective Customer Journeys with Salesforce Journey Builder
The best companies in the world not only recognize their customers’ digital behavior, they anticipate it. Any step taken when shopping online (such as dropping an item from your cart), programs like Salesforce Marketing Cloud Journey Builder picks up on the queues and marketing teams use that information to figure out ways to boost conversions, improve engagement, and ensure client satisfaction.
What is Salesforce CDP and Why Do Marketers Need It?
Your marketing team has been tasked to create a cutting-edge campaign for the company’s next launch, but there is little time and too much information. Salesforce CDP is the single-source solution to all your worries.